Highlights
Most Significant Life Influence
Being my warrior wife’s caretaker through beating breast cancer. Seeing what my wife had to endure and overcome gave me perspective on life. It taught me to not take anything for granted. It taught me to make sure my life has balance and time to dedicate to her and our children.
Big Professional Moment
When I took on my position at Hybrid Marketing, a long time client, Lightshade dispensary, followed me because of the trust they had in my ability to drive their business forward. At Hybrid, I was able to offer new strategies and a new approach which helped generate a 30% increase in revenue for Lightshade the first year of the partnership.
Where I Thrive
Opportunities where there is a clear problem to solve, and there is a willingness to do whatever is needed to solve that problem. Big wins typically come from getting through a period of discomfort. I can bring the big, bold ideas, and I know how to execute them to deliver those wins.
Approach
Discovery
Everything starts with a deep dive. Through discovery, we uncover the core values of your business, why you exist, what problems you are facing, and what success looks like. This process lays the foundation that supports the big ideas that move the needle.
Space + Time
With the problems and goals defined, the solutions are uncovered through a period of space and time. Sometimes the ideas come in the night, sometimes their sketched out on a steamy shower door, sometimes in a brainstorm session with the team. Space and time are key ingredients in conceptualizing solutions that drive results.
Test + Optimize
Once an idea is laid out, I aim to test it. The sooner that data can guide decisions, the better. Creativity and expertise are the crucial first steps, and then data drives what comes next. We test and we tweak until we win.
Professional
My professional path began by pursuing a degree in fashion design. This pivoted to a degree in graphic design, which paved the way to a passion for branding. I wanted to be involved in something deeper than pushing pixels and making pretty pictures. I wanted to help businesses uncover who they truly are, and tell their stories through visual systems that connected to an audience.
And after all of that, I wanted to learn more. Web, advertising, digital marketing, email marketing, and more, all became extensions for how I could help businesses reach their customers and drive revenue.
Industries Served
- Technology
- Cannabis
- Healthcare
- Energy
- Alcohol
- Beauty + Wellness
- Manufacturing
- Retail
- Education
- Hospitality
Proficiences
- Brand Strategy
- Brand Development
- Web Design
- Collateral Design
- Experiential Design
- Environmental Design
- Digital Marketing
- Email Marketing
- Advertising
- Creative Direction
Personal
My personal life revolves around family. My wife, my teen daughters, my dogs. When I’m not creating, or collaborating with creatives, my time is with them.
Preferably, it’s seeing the world, eating the food, consuming the culture. But, predominantly, its spent in the car, driving to school, to activities, home, and back again. And that is backed by a soundtrack comprised of goth anthems, darkwave beats, beautiful instrumentation and voices.
Interests
- Being a Husband
- Being a Dad
- World Travel
- Food
- Coffee
- Gardening
- Dogs
- Music
- Learning Italian
- Drawing
Life Soundtrack
- The Cure
- Siouxsie and the Banshees
- Tori Amos
- Depeche Mode
- New Order
- Joy Division
- The Smiths
- Sisters of Mercy
- Björk
- Sigur Rós
